Ecards explored
The Blue mountain cards company was started in the early 1970s by Boulder, Colorado couple Stephen Schutz and Susan Polis Schutz as a vehicle for their hobbies (illustration for Stephen, poetry for Susan). They began by combining Stephens artwork and Susans free form poetry to create poster prints that embodied their shared feelings about life, love and nature, very much in keeping with the hippie culture of the time. The Blue Mountain cards company was initially conceived as a poster business when the couple persuaded a local Boulder bookstore to offer several of their posters on consignment. The business took off with the posters popularity; soon other area stores began carrying the prints. The parent company, Blue Mountain Arts, was officially formed in 1971.