Educate yourself on ppc search
What is important to know is that search engine optimization can be tricky at times. This is because search engines crawl the web using different methods to index the pages. Also if your web page violates any of the guidelines of the search engine it is possible it could be removed. Another important piece of information is to watch for companies that use tactics that violate the guidelines of the search engine. Watch out if a company tries to present the search engines with content that differ from what browsers will see.