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Affiliate software is not just for management purposes. So, why would you want to keep track? I mean, sales conversion tracking is done by most advertising systems anyway, correct? While this may be true, you can get other benefits by doing your own affiliate tracking. You can look at your different campaigns and compare the results you get by using affiliate software. You will be able to see reports on your clicks, sales and conversions on whatever campaign you are running. You will be able to easily see which campaigns are generating sales and which ones are not if you use affiliate software to track it.