My little writing on unique greeting card
Blue Mountain Arts, parent company of Blue Mountain Cards, was officially formed in 1971. Stephen and Susan travelled the country selling their art, and business expanded so much that they soon branched out into gift books, calendars and stationery. Stephen and Susan transferred their art to Blue Mountain greeting cards soon thereafter. Blue Mountain cards, in fact, introduced the all occasion blank greeting card to the public. They also introduced a second greeting card innovation: the inclusion of expressive free form poetry to the interior of their cards, replacing the staid traditional rhyming messages used for so long.