Online thank you cards and other cool stuff
Other stores quickly followed suit. Stephen and Susan subsequently turned their artistic talents to the development of Blue Mountain Cards greeting cards and were the first to develop blank all occasion greeting cards for personal messages. Another innovation credited to Blue Mountain Cards was the introduction of expressive freeform poetry and prose to preprinted cards. The product line eventually expanded to include calendars, stationery, and gift books, and their customer base grew. Blue Mountain Cards entered the Internet age when it launched its website offering free electronic greetings in 1996.